Notes from IITM Bangalore 2007


IITM Bangalore IITM Bangalore or India International Travel Mart, has organized a 3 day travel and tourism fair at Kanteerava Stadium in Bangalore. I had been to another travel and tourism fair about 2 years back, though I am not sure if that was also organized by IITM Bangalore or not.

Two years back, I really enjoyed spending half a day there. Kashmir was the theme state and there was a proper arrangement to showcase the culture of Kashmir, its folk dances and Ghazal singing talent. There were stalls by most of the state tourism departments and the officers at the stalls were doing their best to promote their state as a tourist destination. In fact this was the first time I saw government officers actually showing a very corporate like behavior. I had a chance to speak at length to one of the ITDC directors and he shared a lot of ideas for potential entrepreneurs in travel space.

This year the fair is at a much smaller scale, crowded by the resorts and tour operators from Kerala. There were very few states participating. Gujarat being the theme state, had its folk dancers presenting the folk art, but in a very limited space, almost limiting their movements. The state tourism departments were missing and those that were present also were represented only by their recently joined local staff, who could do little more than provide you the printed material. ITDC was conspicuously missing and KSTDC was also present only as a tour operating company.

The changes in the presentation of stalls were worth noting though at IITM Bangalore. Karnataka, Andhra and Gujarat had magnificent stalls, with make believe replicas of their famous monuments and the representative architecture. The colors were almost true to life. There was a wide usage of technology to showcase the destinations, LCD screens were just ubiquitous. There were online portals promoting themselves for partnerships and willing to sell anything that you may have to offer in the travel and tourism space. The displays were showcasing local grandeur in an absolutely global fashion. There were a few countries, exotic ones like Egypt and Greece and the regular ones like Thailand, Malaysia et al, but nothing particularly new about them, except that you realize that you are the world market today and everyone is looking at your credit card for business.

Times are getting interesting for us….

Trade fair Image source pcruciatti /


  1. Hi ,

    I had a chance to see IITM in Chennai this Sunday 29th Jul . Well except for Andhra , Karnataka having monument replicas to display their culture rest were more like tour operators . Interestingly in Chattisgarh and Dubai stall I was suprised to see the folks were more interested to give away pamphlets than explain places one can visit and deals one can look for . Overall the marketing was pathetic in most stalls as I believe if the intent is to get people visit these places then ensure that you also highlight attractive financial model and complete package that can be customised. Well long way to go India in tourism world or may be I went on last day and they had no energy left :))