Asus Zenfone Max Smartphone – Review


Live UnpluggedAsus Zenfone Max is the latest smartphone from Asus. It aims to solve the biggest problem of smartphone users, specially users like me who are constantly on the move – Battery Life. During my recent trip in the hinterlands of Sikkim & Bengal, my constant worry was running out of battery. Even when I turned off the data to keep the battery juices flowing and used the phone only for calls and taking pictures – by afternoon my phone was constantly plugged to my power bank. A very uncomfortable position to be in if you want to take pictures with your phone. I hate rushing to the nearest power point in a restaurant, at a hotel or even in the office of a jungle safari. Thankfully, people understand, after all every one is in same boat.


I remember talking to a friend, who argued that no innovation is happening in making batteries work longer because the guys who manufacture power banks, do not want them to. Lame, but not illogical.

So, when Asus contacted me for the review of Asus Zenfone Max, the smartphone that is primarily geared up people on the move, people who need their phone batteries to work longer, I was willing to explore it. The prospect of battery lasting for 3 days sounded too good to be true. So, as soon as I had the phone in my hand I wanted to see its battery management options. This screen gave me some handle to manage by battery.

Asus Zenfone Max Battery Screen

Asus India claims that the battery is so good that you can even charge your other devices with it using the OTG cable that comes with it. Yes, that means you can use Asus Zenfone Max as a power bank. Now this can come handy when you need to sometimes charge your camera battery on the go, specially when you visit high altitude places like Ladakh.

Mystery Box with Asus Zenfone Max

Asus zenfone max mystery box

Asus India used an innovative technique to send the review phones to bloggers. This is how it came locked in a box whose code would be revealed only on the day of the launch. For good one week I stared at this box wondering what would be inside it. Finally on 23rd, the code was revealed and I opened the box. By this time, I had also received the Press Release. I saw the colorful back covers and wondered which color am I going to get – got the classic black though I was in an experimental mode this time. The feel of embossed leather on back cover is nice. It makes me feel that the phone will not slip easily and the grip is good to hold for a long time.


For the technical specifications of Asus Zenfone Max, look at this detailed sheet.

Asus Zenfone Max Specifications

Asus Zenfone Max Specifications

Asus Zenfone Max promises a life that I can #liveunpugged and I am really looking forward to that.

I had earlier received a Asus Zenpad 8 for review and together with Zenfone Max, it looks like I becoming an all Asus user.

Image from Asus Zenfone Max

I have just switched to this phone and so far I am enjoying it. The size of Asus Zenfone Max is slightly bigger than my old phone, which I do not mind. I would be able to read some google play books better. Its Bluelight Filter for Eye Care should also help reading easier on the eyes. Camera looks good though I am yet to explore it fully. The only thing that I am resenting at the moment is its weight which is good 50% more than my old phone. Hope I will get used to it soon enough. Strangely there is no handsfree device that came with the phone. I hope my old handsfree works well with it.

Asus Zenfone Max Aqua

Priced at Rs 9999/- onward, this looks like a good entry level phone.

Will try to update this Asus Zenfone Max review sometime after I have used the phone for a while.


  1. i am using ASUS zefone and its a good phone.It never hangs during running heavy application.I have red color 13 mp with 3 gb ram.However battery life in maximum 2 days and it takes time to recharge full.

    Thank you for your review

    • This is my first ASUS phone Roopa. I can see they have lot of battery management apps built in, that can save battery juice. As of now battery is working well for me, however I would comment on the real quality of it after 6 months.